![]() “We are honoured to welcome The Mirage’s 3,500 team members to the Hard Rock family,” said Jim Allen, Chairman of Hard Rock International. ![]() ![]() The guitar shape is synonymous with the brand, as, beginning with an Eric Clapton guitar, Hard Rock now owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Having made history in 2019 with designing the first ever guitar-shaped hotel for its Florida expansion, Hard Rock is planning to add to its guitar collection by building its second guitar-shaped hotel, this time on the famous Las Vegas Strip. Hospitality and entertainment company Hard Rock International, has announced its agreement to acquire The Mirage Hotel and Casino in Las Vegas from MGM Resorts International.
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